Fast fashion is a mode of production and consumption that emphasizes producing clothes in large quantities and rapidly renewing collections. This often results in over-consumption of clothes and accessories, and a culture of programmed obsolescence. In the last 15 years, there has been a 60% increase in clothing consumption, and clothes are worn for half the time they used to be. On average, a woman buys 30 kilos of clothes each year and 30% of them are never worn.
One of the main issues with fast fashion is the use of low-quality materials and poor craftsmanship. Brands use cheap materials and thinner threads to reduce costs, which results in clothes that are less durable and less resistant to wear. Additionally, fast fashion brands often copy existing designs or models instead of creating original styles.
Another problem with fast fashion is the uniformity of style. Brands produce clothes in very large quantities in order to keep costs low, which often leads to a lack of creativity and individuality in fashion. As a result, people end up wearing identical clothes, with a uniform and standardized style.
Fast fashion also has a negative impact on workers. Many fast fashion brands relocate their companies to countries with lower manufacturing costs and lower labor standards. This often results in poor working conditions, with long hours, no breaks, and uncomfortable positions. Workers, including children, are often subjected to abuse, both physical and sexual, and are forced to live in overcrowded and unsanitary conditions. This leads to many health issues such as premature aging, malnutrition, depression, and drug addiction.
In conclusion, fast fashion is a mode of production and consumption that emphasizes producing clothes in large quantities and rapidly renewing collections. This often results in over-consumption of clothes and accessories, and a culture of programmed obsolescence. Fast fashion also utilizes low-quality materials and poor craftsmanship, leading to clothes that are less durable and less resistant to wear. Additionally, fast fashion leads to a uniformity of style and lack of creativity. Furthermore, fast fashion has a negative impact on workers, who are often subjected to poor working conditions, abuse and health issues.
